Navigating through Pinterest can be overwhelming, but the platform’s predictive feature, Pinterest Predicts, offers insights into emerging trends before they hit the mainstream. Their 2024 analysis delves into novel, iconic, and enjoyable trends across various facets of life. From skinny jeans’ fate to the latest nail polish shades, here’s a glimpse of what to expect in beauty and style for the upcoming year.
1. Jellyfish Makeup and Hair 
Gen Z and Millennials with a penchant for niche aesthetics are embracing the squishy allure of jellyfish-inspired styles. While not everyone may opt for a jellyfish haircut, incorporating jellyfish hats and glowing, ethereal makeup offers a subtle entry into this trend without complete commitment.
2. Hot Metals 
Metallics are making a comeback, with a focus on chrome and cool silver tones dominating accessories and nail polish. Unlike the familiar glittery eye shadows and distressed gold fabrics, envision a trend characterized by a shiny, wet, and polished appearance.
3. Big Everything 
Tease those locks and dust off the oversized accessories – oversized hair is back. Expect voluminous buns, braids, and bold accessories, including large, structural jewelry and oversized hoop earrings, contributing to this larger-than-life trend.
4. Blue Makeup 
Complementing the resurgence of chrome metals, blue hues take center stage in makeup. The 1960s-inspired trend encompasses aquamarine eye shadow, chunky jewelry, and, for a subtler approach, blueberry milk nails or pops of blue in outfits.
5. Head to Glow 
While a glowing face is a perennial favorite, 2024 emphasizes the importance of a radiant body. Elevate your self-care routine with dedicated body care, ensuring you don’t overlook lotion and sunscreen.
6. Bow Stacking 
Dainty bows on clothing, shoes, or hair are taken to new heights as Millennials and Gen Z embrace the trend of stacking multiple bows. Experiment with a bow headband, a bow necklace crafted with a scarf, and don’t forget to wear both simultaneously for a stylish stacking effect.
7. Jazz Aesthetic Clothing 
A full-on jazz revival is predicted, aligning with the ambiance of a basement bar jazz club in NYC. Set the mood with a ribbed turtleneck under a fitted navy striped blazer, immersing yourself in the jazz aesthetic.
8. Repurposed Fabrics 
Termed “Give a Scrap” by Pinterest, this trend caters to vintage enthusiasts with a flair for crafting. Thrifting evolves as repurposing gains traction, encouraging the use of zero-waste sewing patterns and inventive ways to breathe new life into vintage finds.
