Wendy Rose Gould, a seasoned beauty writer, shares her insights on the top makeup trends for 2024, offering a fresh take on beauty reinvention.
Trends often usher in a sense of reinvention, making the start of a new year an ideal time for experimentation and embracing fresh beginnings. The beauty landscape for 2024 is rich with possibilities, from a radiant, natural glow to girlish coquette vibes and nods to grunge aesthetics. As we delve into these makeup trends, get ready to discover something that resonates with your unique style.
1. Glowing Natural Skin  The enduring appeal of glowing, natural skin continues to dominate the beauty scene in 2024. Celebrity makeup artist Sarah Egan notes a shift away from heavy foundations, with a preference for embracing natural skin tones. Skin tints take center stage, becoming the go-to choice for a range of makeup looks, from natural to glamorous.
2. Naked Lips  Complementing the fresh and glowing skin trend is the emphasis on supple, lightly moisturized nude lips. Jordan Plath, professional makeup artist and head of education at Kryolan, recommends prioritizing lip care with gentle scrubs and balms. Opt for barely-there glosses and lip tints that allow your natural lip color to shine through.
3. Girlish Vibes  Riding on the coattails of a significant year for Barbie, the beauty forecast predicts a continuation of super-feminine energy in 2024. Enter “coquette” makeup, characterized by flirty and girlish elements such as rosy cheeks, glossy bitten lips, doll-like lashes, lined eyes, and soft, feathery brows.
4. Silver Shimmer  Prepare for a megadose of silver shimmer adorning lids and lips in 2024. Inspired by Beyonce’s Renaissance tour, celebrity makeup artist Emily Gray anticipates the continued evolution of this beauty trend, offering a high-key glam option for special occasions.
5. Peachy Blush  Warm and peachy blush colors take center stage in 2024, generously applied to the apples of the cheeks and subtly extended to the eyelids, nose, chin, and forehead. Pantone’s color of the year, Peach Fuzz, contributes to this juicy makeup trend, creating a warm, radiant glow.
6. Blue Bonanza  Alongside the warmth of peaches and pinks, cool tones, particularly blue, emerge as a major focus. The hue makes a splash through colored mascara, liner, and eyeshadow, offering a striking look that particularly enhances brown eyes.
7. Soft Grunge  The ’90s beauty trend, specifically the grunge style, maintains its stronghold in 2024 with a softer, modern twist. Expect a messier application of soft lip gloss, smudged eyeliner, and softly applied, solid eyeshadow in bold colors. Brush stroke asymmetrical eyeshadow in light blues and teals adds an edgy aesthetic.
8. Graphic Eye Makeup  Participate in the surge of graphic eye makeup without the need for advanced artistic skills. Sarah Egan suggests simple options like a double cat eye, extended liner, or opting for bright liquid liners in colors like blues, greens, and oranges. This futuristic twist on ’90s trends adds an outer space-inspired touch.
9. Vibrant Pops of Color  Celebrate the runway’s vibrant pops of color in Spring 2024, with a focus on eyes, lips, or cheeks. Sarah Egan recommends incorporating a bright lip, bold eyeliner, or rosy, strawberry cheek to accentuate a feature you love. Let the pop of color become the focal point, creating a striking and memorable look.
